Apnar Mask Kothay

A three-day-long campaign, “Apnar Mask Kothay”, has taken place in 64 districts of Bangladesh successfully by JAAGO Foundation. The campaign aimed to raise awareness about the importance of using masks to reduce the spread of COVID 19. This signature campaign is an initiative of the JAAGO Foundation in partnership with Daraz Online Shopping, Confidence Group, and Beximco Pharmaceuticals Limited.

Around 7000 youth volunteers took part in the campaign between 28th January to 31st of January 2022. After a proper sensitized training, volunteers distributed masks; awareness leaflets, conducted one-to-one advocacy to bust myths about COVID-19 and masks at various spots, including mosques, busy streets, public transport, overbridges, bus stops, and reached 1 million beneficiaries. The whole campaign was observed maintaining COVID protocols.

Tajdin Hassan, Chief Marketing Officer of Daraz, said, “Our brand purpose is to uplift local community using the power of commerce. At this moment, covid is spreading almost everywhere, leading to an alarming situation where wearing a mask has become necessary. Keeping that in our mind, we are trying to put a positive impact on society, and that is the core reason for our partnership with this amazing project of maintaining safety by providing masks.”

Confidence Group’s board members said, “We feel that till now this is one of the best and cost-effective solutions to fight against Covid. Alhamdulillah, we have successfully run our business operations with less than 1% contraction for the last two years by following some basic Covid protocols. And wearing a mask is one of the best practices we have followed during this period”.

Rabbur Reza, Chief Operating Officer of Beximco Pharmaceuticals, said, “It’s our responsibility to protect everyone from COVID 19. Mask can stop transmission of the virus and save lives. Please wear the most protective mask that fits well and encourages others to wear it to combat the pandemic.”.

Korvi Rakhsand, Executive Director of JAAGO Foundation, said, “Covid 19 is here to stay, and it’s better we follow protective measures to keep our near and dear ones safe and sound. I would request each person to wear a mask, wash hands and avoid crowds.”

With the recent spike in COVID cases in the country, wearing masks has become more critical than ever. To encourage people, JAAGO Foundation relaunched this campaign to engage the public to wear masks and highlight how to properly, safely use them, and dispose of them safely.

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