A three-day-long campaign, “Apnar Mask Kothay”, has taken place in 64 districts of Bangladesh successfully by JAAGO Foundation. The campaign aimed to raise awareness about the importance of using masks to reduce the spread of COVID 19. This signature campaign is an initiative of the JAAGO Foundation in partnership with Daraz Online Shopping, Confidence Group, and Beximco Pharmaceuticals Limited.
Around 7000 youth volunteers took part in the campaign between 28th January to 31st of January 2022. After a proper sensitized training, volunteers distributed masks; awareness leaflets, conducted one-to-one advocacy to bust myths about COVID-19 and masks at various spots, including mosques, busy streets, public transport, overbridges, bus stops, and reached 1 million beneficiaries. The whole campaign was observed maintaining COVID protocols.
Tajdin Hassan, Chief Marketing Officer of Daraz, said, “Our brand purpose is to uplift local community using the power of commerce. At this moment, covid is spreading almost everywhere, leading to an alarming situation where wearing a mask has become necessary. Keeping that in our mind, we are trying to put a positive impact on society, and that is the core reason for our partnership with this amazing project of maintaining safety by providing masks.”